Donna Rossi

Rossi, Donna PR

Donna is a reporter’s reporter. After spending four years as a Phoenix police officer, Donna decided to change careers and become a journalist in 1986. After attending ASU and working as an intern at KOOL-TV in Phoenix, Donna moved to Flagstaff in 1989 where she became the assignment editor, reporter and news anchor for KNAZ-TV. While working full-time at KNAZ, Donna also graduated cum laude from Northern Arizona University with a degree in broadcast journalism.  In 1992, Donna moved to Tucson, where she worked as a reporter for KOLD-TV for two years.

Donna joined KPHO-TV in 1994, and had since covered many of the highest profile stories in the state. She covered the 1999 sleepwalking murder trial of Scott Falater, the 2004 trial of Roman Catholic Bishop Thomas O’Brien for a fatal hit and run accident and the two recent Jodi Arias murder trials. Donna also spent two straight weeks in northeastern Arizona during the summer of 2011 covering the Wallow Fire, the largest wildfire in Arizona history.

Donna is a past president of the Rocky Mountain Southwest Chapter of NATAS. She is a member of IFP/Phoenix, a non-profit organization of local film and documentary makers. She has won more than a dozen Arizona Associated Press awards and three Rocky Mountain Emmy® Awards.

Before becoming a police officer, Donna was one of two employees of the Eastern Onion singing telegram service. One evening in January 1980, a customer asked that a “Gorilla-gram” be sent to someone attending a Phoenix Suns game at the Veterans’ Memorial Coliseum. Donna was not working that night, so her co-worker, Henry Rojas, went instead. Rojas’ appearance at the game, especially when he danced to music during a timeout, caused quite a sensation. Rojas was invited back to subsequent Suns’ games and eventually became “The Gorilla.” We will never know what would have happened had Donna been working at Eastern Onion that night in January 1980, but her broadcast colleagues and TV news viewers throughout Arizona are grateful for the path her career has taken.