Plucked from the UCLA campus by Alan Landsburg Productions in June of 1982 to be a researcher for a short-lived syndicated sports show called “Weekend Sports Wrap-up”, Mark Reda has gone from that inauspicious beginning to spend over 30 years in the sports broadcasting industry.
For the first 13 years, Mark worked in various production capacities as well as a freelance graphics operator in his native city of Los Angeles. During that time he worked 8 years on the KTTV broadcasts of Dodgers baseball (with Vin Scully), where he was part of 3 Emmy Award winning seasons. Mark worked for network broadcasts at ESPN, ABC, TNT, FOX and CBS; big events like the Super Bowl, NFL Playoffs, NCAA Final Four, British Open, NBA Playoffs and Major League Baseball’s League Championship Series. He was a member of the 1990 Emmy Award winning CBS team covering postseason MLB action. In his capacity as Producer of Pac-10 basketball and football, Mark often visited the state of Arizona, which was to be his home for 17 years…and counting.
Mark has been fortunate to be part of the inaugural seasons for several pro franchises, including the Sacramento Kings, Minnesota Timberwolves and Colorado Rockies. He and his family’s move to Phoenix in 1997 was prompted by the start of Arizona’s expansion baseball franchise – the Arizona Diamondbacks.
Mark helped create the Diamondbacks television packages for 3-TV and Fox Sports Arizona that started in 1998. He was the game producer of Diamondbacks broadcasts, which were awarded 7 Rocky Mountain Emmy® Awards.
After the 2007 season, Mark became the Coordinating Producer for Fox Sports Arizona, overseeing the production of live game broadcasts and original programming. In his tenure with FSAZ, Mark’s staff has been awarded 42 Emmys (with 115 nominations) and the network was presented a Governor’s Award in 2010.
For several years, including 2 years on staff, Mark served at Central Christian Church in Mesa as Director of Production. Since 2008, he has been on the Board of Governors for the Rocky Mountain Southwest Chapter and on the Board’s Events and Awards Committees. For the past 6 years, he has mentored students at ASU’s Cronkite School of Journalism and Mass Communication in the production of ‘Sun Devils 101’, ‘SportsWatch 101’ and ‘Cronkite Sports on FSAZ’, magazine shows that air on Fox Sports Arizona. His latest adventure is as an Adjunct Professor at the Cronkite School, teaching a class in “Television Sports Reporting”.
Mark is truly blessed to be the husband of 28 years to Sheri, an elementary school teacher and invaluable advisor, and the proud father of Anthony, who has entered into the sports broadcasting world with FOX and Brianna, who is smarter than that.